Governance and society
Information integrity, authenticity and democratic resilience
Information integrity work looks at where AI-generated content comes from, how it has been changed, and what harm it can do to public trust. AI companies need it because their tools can make convincing media at scale.
Generative tools now make realistic images, audio and text cheaply, and the people who build them are being asked hard questions about misuse. Some of this work is hiring now, such as provenance engineering and forensics. Some is still taking shape, such as election risk. The tricky part is the mix of skills. Strong candidates often come from forensics, journalism, trust and safety or social research, and few have worked across all of them. Provenance also cannot prove that something is true, and good hires know that.
Roles in this family
4 roles
Where the people come from
Digital forensics, journalism, trust and safety or social research
Not to be confused with. Provenance alone cannot establish factual truth.
Core skills
Where it is used
Routes in and out
People move in from
- AI creative production and design practiceAdd provenance, media verification and rights analysis
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